The messages sent to webmasters indicates that Google penalize non mobile sites
The latest algorithm update that made waves this past week is Google’s downgrade of sites that aren’t mobile friendly. This was the very first time Google is sending these notifications to the webmasters of non mobile friendly websites. As Google has sent out these warnings in mass scale, it kind of implies that some fundamental changes in Google SERPs (Search Engine Ranking Page) might be coming and apparently, Google penalize non mobile sites. Here is a sample copy of the “Fix mobile usability issues found on…” email that several of my clients, who have old, non-mobile friendly sites, received over the weekend:
You shouldn’t be really astounded by that. Do you know anyone under the age of 65 that doesn’t have a smartphone? In fact your company’s website is been viewed on the mobile devices now more than ever. Paypal recently revealed at this year’s Arizona World Usability Day that 25% of their users are accessing the company’s website on their iPhones, iPads, Android phones and other mobile gadgets. That is really a lot, which is why Paypal has launched their full mobile-first site redesign.
This is not the end of story. There has been also a great increase in the number of the Mobile-Only Users. From 2010 till now this figure has grown by 560%, as Cisco statistics are shown.
Check if your website known by Google as mobile-friendly
Google has started tagging mobile friendly websites. This probably may affect your business in a negative or positive way. They have declared already that:
We see these labels as a first step in helping mobile users to have a better mobile web experience. We are also experimenting with using the mobile-friendly criteria as a ranking signal.
Google has also created an online webpage Mobile-Friendly Test to check if any website or webpage passes their list of criteria:
- Avoids software that is not common on mobile devices, like Flash
- Uses text that is readable without zooming
- Sizes content to the screen so users don’t have to scroll horizontally or zoom
- Places links far enough apart so that the correct one can be easily tapped
My Site Failed… Now What?
Did your site pass the tests? If so congratulations to you and your web team! If your site failed to pass the tests you should be concerned, but it isn’t a reason to panic. Many great companies haven’t had the resources or knowledge required to make the needed changes to their sites. It requires a complete restructuring, redesign and rebuild of a website in many cases, so it takes time and talent to accomplish.
You are Not Alone!
53% of sites belonging to the top places to work in Phoenix (according to the Phoenix Business Journal) failed to pass the test. Some of the companies that failed are a little surprising. Google has declared that it will send all not-tagged websites to the Mobile non-friendly graveyard as on 21st of April 2015. Not so much time left!
Fortunately, we at Monix Design creative agency are here to help. Web design, mobile design and development is in our DNA, that’s what has been able us to be renown for being industry pioneers and has brought us the recognition of our peers. If you need any consultation help with planning to design and development we would love to talk to you.